Seasoning
Seasoning Powder
Chicken and beef flavours for stews, rice and other everyday dishes. Delicious meals every time.
10g sachet · Chicken · Beef
Je Jeune Nigeria · Made for Africa, by Africa
Food brands Africa can be proud of
Seasoning, pepper, garri and everyday staples for the millions of households who need affordable, reliable food they can trust.
Good quality.Fair price.Always available.
Who we are
Great food, within reach of everyone
For too long, many of the most admired consumer brands on the continent have been imported or built elsewhere. We believe African consumers deserve trusted, high-quality brands made by people who understand their tastes, aspirations, realities and ambitions.
We build functional food brands for everyday people. Our brands deliver real value, are within reach across income levels, and help households stretch their hard-earned money further without compromising on quality.
Our focus is the mass market: the millions of households that work hard every day and need affordable, reliable products they can trust. Great food should not be reserved for a few. It should be within reach of everyone.
Through innovation, operational excellence and an obsession with understanding the consumer, we aim to build one of Africa's leading homegrown food companies, with products on every street corner and a positive impact in every community we serve.
Our mission
To build trusted African food brands that make everyday nutrition affordable, accessible and enjoyable for millions of consumers.
Our vision
To create food brands that every African is proud to call their own.
Our flagship brand
Mama Jay
The flavours and staples of the Nigerian kitchen, packed in sizes that fit a day's shopping.
Spice
Hot Pepper Powder
Pure ground pepper for bold, clean heat in everyday cooking.
5g sachet · 100% pepper
Ready to eat · Mjay
3-in-1 Garri Mix
Garri, sugar, creamer and vanilla in one pack. Just add cold water.
100g pack
Product segments
Four ways we feed the home
From the seasoning in the pot to the commodities that supply other food makers.
Seasonings & blends
Spices
Bold, authentic flavour in everyday cooking essentials.
Chicken & beef seasoning · Hot pepper powder
Instant meals
Ready to Eat
Convenient, filling meals ready in minutes. Just add water.
Mjay 3-in-1 garri mix
Staple flours
Bulk Flours
Gluten-free, single-ingredient flours milled from quality roots.
Root flours · Bulk packs
Raw produce
Bulk Commodities
Premium-grade raw cashew nuts and commodities, sourced at scale.
Raw cashew nuts
How we work
From farm to family
We work across the whole chain, which lets us control quality, keep costs down and reach shoppers wherever they are.
1
Source
We buy chilli, cassava and other crops from Nigerian farmers, with guaranteed offtake through established collection centres.
2
Make
We process and pack to strict food-safety standards, with consistent quality across every line.
3
Distribute
Our distributor partners and field teams carry our products into wholesale markets and neighbourhood shops.
4
Build brands
We invest steadily in our brands so that everyday products become names families ask for.
Our impact
When we grow, our farmers grow
Every sachet of Mama Jay starts on a Nigerian farm. Our growth is designed to raise farm incomes and strengthen African food systems.
We act as a guaranteed buyer for smallholder farmers, working with partners who deliver training, inputs and climate-smart support. That includes better seed, weather information, agronomy advice, storage and access to finance through the supply chain.
ChilliCassavaGuaranteed offtakeClimate resilienceWomen & youthSupply-chain finance
2,500smallholder farmers in our network within five years
+50%minimum income increase we aim for, for every farmer we buy from
2core value chains: chilli and cassava
100%Nigerian-grown core crops
Targets, not results to date. We will report progress against them each year.
Our values
The standards we hold ourselves to
Our values are not a list of aspirations on a wall. They guide how we treat each other, how we serve our customers, and how we make decisions when no one is watching.
Treat people well
We believe in the Golden Rule.
We treat colleagues, customers, suppliers, distributors and partners with respect, fairness and empathy. We communicate honestly, act with integrity, and build relationships that endure. Success means little if it comes at the expense of how we treat people.
How this looks in practice
- Show respect, even when disagreeing
- Act with honesty and integrity in all interactions
- Give feedback directly and respectfully
- Support teammates and celebrate their success
Think like owners
We take responsibility for outcomes.
We don't wait to be told what to do. We take initiative, solve problems and act in the long-term interests of the business. We care about quality, costs, customers and results as if the company were our own.
How this looks in practice
- Take ownership of problems, not just tasks
- Bring solutions, not just issues
- Follow through on every commitment
- Use company resources wisely and purposefully
Be bold and innovative
We challenge convention and build what doesn't yet exist.
We are pioneers by nature. We try new ideas, take calculated risks and think differently. Progress comes from questioning assumptions and having the courage to pursue better ways of doing things.
How this looks in practice
- Think outside the box
- Experiment, learn quickly and adapt
- Challenge the status quo constructively
- Embrace calculated risk-taking
Pursue excellence every day
We are committed to continuous improvement.
Good enough is never the finish line. We are students of our craft, always learning, improving and raising our standards. We give every task our best effort, whatever its size.
How this looks in practice
- Seek feedback and learn continuously
- Strive for high standards in everything you do
- Be disciplined and dependable
- Improve processes, products and performance
Build a better Africa
Our purpose extends beyond profit.
Business can be a force for positive change. Through the products we create, the jobs we generate, the farmers and communities we support, and the example we set, we aim to contribute meaningfully to Africa's development.
How this looks in practice
- Consider the wider impact of every decision
- Support sustainable and inclusive growth
- Create lasting value for the communities we serve
- Act with a long-term view of prosperity
Enjoy the journey
We do serious work without taking ourselves too seriously.
Building great things should be challenging, rewarding and enjoyable. We celebrate wins, keep perspective through setbacks, and create a place where people do their best work alongside people they enjoy working with.
How this looks in practice
- Celebrate successes, big and small
- Bring energy and positivity to the team
- Build strong relationships across the business
- Create an environment where people thrive
Work with us
Grow with Mama Jay
We are building our network across Lagos and beyond. If you sell, supply or invest in food, let's talk.
Distributors
Carry our range
Fast-moving staples with steady demand, field support and fair margins.
Retailers
Stock Mama Jay
From neighbourhood kiosks to supermarket shelves, we keep you supplied.
Farmers & suppliers
Sell to us
Reliable offtake for chilli, cassava and quality raw materials.
Investors
Back the build
Partner with a Nigerian food company built for scale and for impact.
Careers
Build the company Africa is waiting for
We are looking for builders and operators who want their work to matter: people who think like owners, treat people well and enjoy the journey. If you want to help build something Africa will be proud of, we want to meet you.
- Manufacturing & operations Lagos
- Sales & distribution Field
- Brand & marketing Lagos
- Finance & strategy Lagos
Contact
Get in touch
Partners, investors, retailers and future colleagues: we would love to hear from you.
hello@je-jeune.com
- Company
- Je Jeune Nigeria Limited
- Brand
- Mama Jay
- Based in
- Lagos, Nigeria